Specify how much funding you require. Investors like to work with concrete numbers, so provide them with specific amounts of money that you will need in order to achieve specific objectives. If you are unable to provide exact figures, include educated predictions based on your existing experience
Provide specifics about what investors will receive in return for their funding. Will they receive a percentage of company ownership? Will they receive a share of the profits? Be clear about what the return on their investment will be
Remember that investors are as interested and concerned in your business plan as they are in the business itself. If it appears that you are disorganized or ill-prepared, most investors will be reluctant to invest in even a great business idea.
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